Engaging a Community To Gain Public SupportSource: JPT | 15 October 2014
Colorado recently has been at the epicenter of the energy debate. The oil and natural gas industry has been facing unrelenting scrutiny from activist groups and concerns from stakeholders about operations in an urban environment. The Wattenberg field, located 25 miles northeast of Denver, has been an active field for more than 50 years and has more than 15,000 vertical wells. But the increased visibility associated with recent horizontal well activity, combined with the area becoming more densely populated, put the operations in the spotlight.
The industry has traditionally done a poor job of communicating information in a meaningful way that resonates with stakeholders. As engineers, we like to use science, data, and charts to explain things to people, but in this case it was not working. There was a need to enhance and re-engineer communications and engagement with all stakeholders.
Anadarko Petroleum recognized this need to change how the industry has traditionally interacted with the public, including the Colorado communities where it operates. Beginning in 2012, using its five core values as a guide, Anadarko began an initiative to create ambassadors out of its most valuable asset: its employees. The five core values are:
- Integrity and trust
- Servant leadership
- People and passion
- Commercial focus
- Open communication